Privacy Policy
This Privacy Policy explains how Afford Edge (“we”, “us”, “our”) collects, uses, stores, and protects personal data when you use our website and mortgage affordability assessment tools.
Afford Edge is committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Afford Edge is a UK-based business-to-business (B2B) utility tool that provides indicative mortgage affordability assessments using lender-style logic.
Afford Edge is not a lender, broker, or provider of regulated financial advice.
2. Information We Collect
We may collect the following types of information:
a) Information You ProvideWhen using the affordability calculator, you may voluntarily enter:Income figuresEmployment detailsHousehold costsFinancial commitmentsThis data is used solely to generate affordability outputs.
b) Technical & Usage DataWe may automatically collect limited technical data such as:
IP address (anonymised where possible)
Browser type
Device type
Pages visited
Interaction dataThis helps us improve performance and user experience.
3. How We Use Your Data
We use data to:
Generate mortgage affordability calculations
Improve accuracy and usability of the tool
Monitor usage limits and access controls
Maintain site security and performance
Comply with legal obligations
We do not use calculator data for marketing, profiling, or automated decision-making.
4. Legal Basis for ProcessingUnder UK GDPR, we process data on the following legal bases:
Legitimate interests – to operate and improve the service
Consent – where you voluntarily provide information
Contractual necessity – where access is provided under paid or lifetime access terms
Legal obligation – where required by law
5. Data Storage & Retention
Calculator inputs are processed client-side where possible.
Limited data (such as access status or usage limits) may be stored locally in your browser.
We do not retain personal financial data longer than necessary for operational purposes.
We take reasonable technical and organisational measures to protect data against loss, misuse, or unauthorised access.
6. Cookies & Local Storage
Afford Edge may use:
Essential cookies
Browser local storage (e.g. to track calculation limits or access status)These are required for core functionality. We do not use invasive tracking or advertising cookies.
7. Payments & Third-Party ServicesPayments are processed securely via third-party payment providers (e.g. Stripe).
We do not store card details or payment information. Payment providers process data in accordance with their own privacy policies.
Afford Edge is not responsible for third-party platforms beyond our reasonable control.
8. Data Sharing
We do not sell, rent, or trade personal data.
Data may only be shared:
With service providers essential to site operation
Where required by law or regulatory obligation
9. Your Rights
Under UK GDPR, you have the right to:
Access your personal data
Request correction or deletion
Restrict or object to processing
Withdraw consent where applicable
Lodge a complaint with the Information Commissioner’s Office (ICO)
You may exercise these rights by contacting us via the website.
10. Data Security
We use appropriate safeguards to protect data, including:
Secure hosting environments
Limited access controls
Reasonable technical protections
However, no system is entirely risk-free, and use of the site is at your own risk.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect legal or operational changes.
The latest version will always be available on this page. Continued use of the site constitutes acceptance of any updates.12. ContactIf you have questions about this Privacy Policy or how your data is handled, please contact us via the Afford Edge website.
12. Contact us If you have questions about this Privacy Policy or how your data is handled, please contact us via the Afford Edge website.
